Giant Dipper 100th Anniversary

Inventory inside The Walk store in Santa Cruz

Santa Cruz Coaster Dot

Check out our exclusive Boardwalk merch!


Three custom Santa Cruz Beach Boardwalk Christmas ornaments

Christmas Ornaments

Shop our exclusive designs!

The Walk
Santa Cruz

Shop the Boardwalk

Take home a piece of the Santa Cruz Beach Boardwalk with The Walk, our original brand of Boardwalk apparel and merchandise available exclusively at the park and online. The Walk features a unique collection of Boardwalk-inspired apparel, accessories, souvenirs and gifts designed by local artists.

Historic GIant Dipper roller coaster with ocean view

Santa Cruz Beach Boardwalk