Santa Cruz Coaster Dot

Check out our exclusive Boardwalk merch!

Christmas Ornaments

Shop our exclusive designs!

The Walk
Santa Cruz

Shop the Boardwalk

Take home a piece of the Santa Cruz Beach Boardwalk with The Walk, our original brand of Boardwalk apparel and merchandise available exclusively at the park and online. The Walk features a unique collection of Boardwalk-inspired apparel, accessories, souvenirs and gifts designed by local artists.

Historic GIant Dipper roller coaster with ocean view

Santa Cruz Beach Boardwalk